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This decision was made as 3rd party email marketing services are better able to provide a more polished and product for our customers at no additional cost*.
The service we would recommend is MailChimp as we already offer a MailChimp API Integration for websites on our V11 templates or later.
- For more information on this integration please create a ticket in our Help Centre
- The following guide will instruct you on how to create a MailChimp account and how to export your Straightsell Buyer File to create a mailing list
- *MailChimp is a free service for users with less than 2000 subscribers and less than 12000 emails sent per month
Advantages of MailChimp
MailChimp can offer greatly improved analytics compared to our Email Marketing platform:
- This can help you tailor your email marketing campaign to better suit your customers' habits
- Below is a screenshot of some of the data that is made available to you after you send an email campaign:
Some useful stats from the above:
- Open Rate: % of recipients who opened your email (can also be seen as Total Opened)
- Click Rate: % of recipients who clicked on any links in your email (can also be seen as Total Clicks)
- List Average: How the Open and Click Rate compare to your previous email campaigns
- Industry Average: How the Open and Click Rate compare to those of your contemporaries
- Successful Deliveries: How many of your emails were received by active email addresses (can also be seen as number of Bounced emails)
- Unsubscribed: Number of people who unsubscribed from your mailing list after receiving the email
- 24 hour performance: Track at what times people are opening your email