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This decision was made as 3rd party email marketing services are better able to provide a more polished and  product for our customers at no additional cost*.

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New users are automatically set up with a 'Forever Free' account which entitles you to:

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Should you require additional subscribers/emails sent, monthly plans start from $10USD per month.

Exporting your Customer Data to MailChimp

Before you can start setting up email templates to send out to your customers (review user guides here) you must first extract your data from the Control Panel and export it to MailChimp.

Downloading Your Buyer File

You can download your Buyer File from the Straightsell Control Panel (Administration > File Upload/Download):

  • Click on the Download Files tab
  • Select Buyer File from the first dropdown menu
  • Click on Download Data File
  • You will now have a file of all your customer data that can be exported to MailChimp

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Once you have created a list for your customers you can import your customers to into that list:

  • Refer to the screenshot below for how to start this process:
  • Select CSV or tab-delimited text file and click Next >
  • Browse to your Buyer File and click Next >
  • Match your customer data to existing MailChimp columns (or create new ones) and click Next >
  • Categorise the imported contacts as Subscribed and click Import
  • Your contacts will now appear in your MailChimp mailing list

Advantages of MailChimp

MailChimp can offer greatly improved analytics compared to offers email analytics, whereasour Email Marketing platform :

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does not:

  • Email analytics enables a review of an email that has been sent, who opened, who clicked through, who bounced (did not receive the email), and who unsubscribed, this data can help you:
    • assist with refreshing your campaign database, and
    • tailor your email marketing campaign to better suit your customers' habits
  • Below is a screenshot of some of the data analytics that is made available to you after you send an email campaign:

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