Page Comparison

The aim of SEO is to get as much free website traffic (and therefore customers) out of search engines as possible. SEO is a science in itself and one that is different for each website and industry. SEO is rarely right the first time and it usually requires ongoing maintenance to make it really work. Our notes below discuss a general understanding of SEO and a range of suggestions which will work for all search engines, although in our own SEO of www.straightsell.com.au we only focus on our ranking in a Google search. If you get the largest search engine working, the others will follow...

Enhance SEO for your Website

While we do not offer SEO services, our websites are structurally optimised with SEO in mind.

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1. How relevant is the text on your site relative to the term being searched?
   • The more generic the term on your site the more competition you will have with your competitors
     e.g. a generic term will likely be used by many websites indexed on Google, the more unique the term used the more likely you will be the only indexed site using it
2. Indexing bots will visit an active site more often than an inactive site
   • An active site is defined as one that changes often, e.g. frequent news/blog articles and catalogue updates etc.
   • This results in the google index being up to date
   • Active sites will rank higher as they are 'alive' i.e. more relevant
3. There are additional factors that provide a ranking increases such as:
   • A mobile friendly (responsive) website
   • A site that has and an SSL certificate for the entire website
     

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• You should populate your website with keywords in all context relevant locations
• Context relevant is important as Google will actually rank you down if you populate the term over and over again on your home page (i.e. without context)
• The catalogue is one of the best places to max out your keywords as you can repeat them in multiple locations:
  • Product Category the item is in
  • Name of the item
  • Description of the item
• By following this method you can add multiple relevant keywords to each product

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Keep in mind that Google can make changes to their search algorithms semi regularly.

Structural SEO

There are three locations where SEO can take place:

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• You can optimise these pages in the Straightsell Control Panel from Content Management > Web Pages
• You can add key words that will best optimise searches for your home page and other static pages from there, focus on the following three fields:
• page <title>, include the name of the page, and the company name
• meta name="description", include a description of the page, and the company name
• meta name="keywords", include the keywords or relevant search terms, and the company name

Image Modified

The Product Details Page is structurally optimised for SEO

• The URL path of the page is optimised to include the product code and product name in the path, /productcode/productname/pd.php
• The page <title> includes the product name and product category names and standard text "- Product Detail - " and company name

• The meta name="description" includes the product name and product description
• The meta name="keywords" includes the product name, product category names and company name
• Product Names have h1 search priority
• The main image is assigned an Alt Tag, with the Alt Title of the product name
• Therefore it is best to modify your product names for terms that people will actually search for

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The Product List Page is structurally optimised for SEO

• The URL path of the page is optimised to /category1/category2/category3/pl.php
• Product Categories have h2 search priorityThe page <title> includes the product category name and standard text "- Product List - " and company name
• The meta name="description" includes the product category name
• The meta name="keywords" includes the product category names and company name
• Product category names have h1 search priority
• Product category images (if shown) are assigned an Alt Tag, with the Alt Titles of the product category name
• Therefore it is best to modify your product categories for terms that people will actually search for

Page Title, Description and Metatags

Our standard website SEO relates to the catalogue and its contents as follows:

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