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The aim of SEO is to get as much free website traffic (and therefore customers) out of search engines as possible. SEO is a science in itself and one that is different for each website and industry. SEO is rarely right the first time and it usually requires ongoing maintenance to make it really work. Our notes below discuss a general understanding of SEO and a range of suggestions which will work for all search engines, although in our own SEO of www.straightsell.com.au we only focus on our ranking in a Google search. If you get the largest search engine working, the others will follow...
NOTE: Typically, a company that provides SEO services focuses their efforts on the Home page of a website, improving the relevance of the text, titles, images, of the content on the Home page. Whereas, our structural optimisations focus on the product pages of the website, like the Product Details and Product List pages of the website.
Enhance SEO for your Website
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There are three locations where SEO can take placeyou can enhance SEO in Straightsell:
- Home Page
- Product Details Page
- Product List Page
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- You can optimise these pages in the Straightsell Control Panel from Content Management > Web Pages
- You can add key words that will best optimise searches for your home page and other static pages from there, focus on the following three fields:
- page <title>, include the name of the page, and the company name
- meta name="description", include a description of the page, and the company name
- meta name="keywords", include the keywords or relevant search terms, and the company name
Our recommendation, include keyword relevant text, terms that people will actually search for, brand names and your top 10 selling product names in the meta name="description" and themeta name="keywords".
The Product Details Page is structurally optimised for SEO
- The URL path of the page is optimised to include the product code and product name in the path, /productcode/productname/pd.php
- The page <title> includes the product name and product category names and standard text "- Product Detail - " and company name
- The meta name="description" includes the product name and product description
- The meta name="keywords" includes the product name, product category names and company name
- Product Names have h1 search priority
- The main image is assigned an Alt Tag, with the Alt Title of the product nameTherefore it is best to modify your product names for
Our recommendation, include keyword relevant text, terms that people will actually search for, and brand names in your product names and product descriptions.
The Product List Page is structurally optimised for SEO
- The URL path of the page is optimised to /category1/category2/category3/pl.php
- The page <title> includes the product category name and standard text "- Product List - " and company name
- The meta name="description" includes the product category name
- The meta name="keywords" includes the product category names and company name
- Product category names have h1 search priority
- Product category images (if shown) are assigned an Alt Tag, with the Alt Titles of the product category nameTherefore it is best to modify your product categories for
Our recommendation, include keyword relevant text, terms that people will actually search for
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Our standard website SEO relates to the catalogue and its contents as follows:
- The below can be verified by viewing the source of a product details page
Page Title sources from the fields:
- "Product Name - Category1,Category2,Category3 - Company Name"
Meta-name Description sources from the fields:
- "Product Name - Description - Category1,Category2,Category3 - Company Name"
Meta-name Keywords sources from the fields:
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and brand names in your product category names.