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  • You can optimise these pages in the Straightsell Control PanelCMS from Content Management > Web Pages
  • You can add key words that will best optimise searches for your home page and other static pages from there, focus on the following three fields:
    • page <title>, include the name of the page, and the company name
    • meta name="description", include Meta Title = include a description of the page, and the company name
    • meta name="keywords", leave this blank

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      • Be sure to include primary keywords. For example: Primary Keyword – Secondary Keyword | Company Name
    • Meta Description = short, relevant summary of what a particular page is about


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Our recommendation, include keyword relevant text, terms that people will actually search for, brand names and your top 10 selling product names in the meta name="description"

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  • The URL path of the page is optimised to include the product code and product name in the path, /productcode/productname/pd.php
  • The page <title> includes the product name and product category names and standard text "- Product Detail - " and company name
  • The meta name="description" includes The Meta Title includes the product name and product description
  • The meta name="keywords" Meta Description includes the product name, product category names and company name
  • Product Names have h1 search priority
  • The main image is assigned an Alt Tag, with the Alt Title of the product name

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  • The URL path of the page is optimised to /category1/category2/category3/pl.php
  • The page <title> includes the product category name and standard text "- Product List - " and company name
  • The meta name="description" includes Meta Title includes the product category name
  • The meta name="keywords" includes Meta Description includes the product category names and company name
  • Product category names have h1 search priority
  • Product category images (if shown) are assigned an Alt Tag, with the Alt Titles of the product category name

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