...
NOTE: Typically, a company that provides SEO services focuses their efforts on the Home page of a website, improving the relevance of the text, titles, images, of the content on the Home page. Whereas, our structural optimisations focus on the product pages of the website, like the Product Details and Product List pages of the website.
Enhance SEO for your Website
While we do not offer SEO services, our websites are structurally optimised with SEO in mind.
...
Keep in mind that Google can make changes to their search algorithms semi regularly.
Structural Optimisations
There are three locations where you can enhance SEO in Straightsell:
...
- You can optimise these pages in the Straightsell Control PanelCMS from Content Management > Web Pages
- You can add key words that will best optimise searches for your home page and other static pages from there, focus on the following three fields:
- page <title>, include the name of the page, and the company name
- meta name="description", include Meta Title = include a description of the page, and the company name
- meta name="keywords", leave this blank
...
- Be sure to include primary keywords. For example: Primary Keyword – Secondary Keyword | Company Name
- Meta Description = short, relevant summary of what a particular page is about
Our recommendation, include keyword relevant text, terms that people will actually search for, brand names and your top 10 selling product names in the meta name="description"
...
- The URL path of the page is optimised to include the product code and product name in the path, /productcode/productname/pd.php
- The page <title> includes the product name and product category names and standard text "- Product Detail - " and company name
- The meta name="description" includes The Meta Title includes the product name and product description
- The meta name="keywords" Meta Description includes the product name, product category names and company name
- Product Names have h1 search priority
- The main image is assigned an Alt Tag, with the Alt Title of the product name
...
- The URL path of the page is optimised to /category1/category2/category3/pl.php
- The page <title> includes the product category name and standard text "- Product List - " and company name
- The meta name="description" includes Meta Title includes the product category name
- The meta name="keywords" includes Meta Description includes the product category names and company name
- Product category names have h1 search priority
- Product category images (if shown) are assigned an Alt Tag, with the Alt Titles of the product category name
Our recommendation, include keyword relevant text, terms that people will actually search for, and brand names in your product category names.
Other Recommendations
- Post a news or blog article at least monthly (weekly preferred), and use keyword relevant text in the title, summary and article details. It could be a simple article on new products, or new brands, or latest specials
- Create a Google Search Console account (previously Google Webmaster Tools) (https://www.google.com/webmasters/tools/, and What is Search Console?) and 'Add a Property' using the preferred domain is set as the www.domain-name.com.au, to ensure page rank is counted on only the www.domain-name.com.au and also not on the http://domain-name.com.au.
- Generate and load an XML Sitemap (Crawl > Sitemaps), request us to add our Sitemap Generator Add-on (costs apply), or use an online generator, or download one (search for xml sitemap generator), we have used https://www.xml-sitemaps.com/ the last two times for the www.straightsell.com.au website before with success
- Review the Google Search Console for the Property on a monthly basis, and in particular resolve the Crawl Errors by assigning 301 Redirects (more information on 301 redirects) to website pages that exist, request us to add our 301 Redirects Add-on (costs apply) if you do not already have the Custom Form for this
- Create a Google Analytics account (https://www.google.com.au/analytics/analytics/#?modal_active=none) and add the Tracking Code to your Straightsell website
- Link your Google Analytics account with your Google Search Console property see Configuring Search Console data in Analytics
- Review the Google Analytics for the website on a monthly basis
...