Enhance SEO for your Website

While we do not offer SEO services, our websites are structurally optimised with SEO in mind.

• Google organic ranking is primarily associated with the text data on your website, while our website structure enables this indexing to occur efficiently
• How high you rank directly relates to how relevant the text on your website is to the search term being entered by the user

Assuming your site has been indexed on google there are a number of important factors to keep in mind:

1. How relevant is the text on your site relative to the term being searched?
   • The more generic the term on your site the more competition you will have with your competitors
     e.g. a generic term will likely be used by many websites indexed on Google, the more unique the term used the more likely you will be the only indexed site using it
2. Indexing bots will visit an active site more often than an inactive site
   • An active site is defined as one that changes often, e.g. frequent news/blog articles and catalogue updates etc.
   • This results in the google index being up to date
   • Active sites will rank higher as they are 'alive' i.e. more relevant
3. There are additional factors that provide a ranking increases such as:
   • A mobile friendly (responsive) website
   • A site that has and SSL certificate for the entire website
     

To satisfy the first factor:

• You should populate your website with keywords in all context relevant locations
• Context relevant is important as Google will actually rank you down if you populate the term over and over again on your home page (i.e. without context)
• The catalogue is one of the best places to max out your keywords as you can repeat them in multiple locations:
  • Name of the item
  • Description of the item
• By following this method you can add multiple relevant keywords to each product

To satisfy the second factor:

• Once you have populated the catalogue with keywords, it is likely the product data will not be very dynamic over time
• Therefore you will need to create news/blog articles that link to catalogue items or other areas that are loaded with keywords in order to update the index
• Google will index the links, which will load further keywords

At the end of the day, Google will rank the site with the most hits in their index for the term being searched as #1.

Keep in mind that Google can make changes to their search algorithms semi regularly.

Structural SEO

There are three locations where SEO can take place:

• Home Page
• Product Details Page
• Product List Page

The Home Page and other static pages are not optimised by default, this is not offered as a service.

• You can optimise these pages in the Straightsell Control Panel from Content Management > Web Pages
• You can add key words that will best optimise searches for your home page and other static pages from there
  

The Product Details Page is structurally optimised for SEO

• The URL path of the page is optimised to /productcode/productname/pd.php
• Product Names have h1 search priority
• Therefore it is best to modify your product names for terms that people will actually search for

The Product List Page is structurally optimised for SEO

• The URL path of the page is optimised to /category1/category2/category3/pl.php
• Product Categories have h2 search priority
• Therefore it is best to modify your product categories for terms that people will actually search for

Page Title, Description and Metatags

Our standard website SEO relates to the catalogue and its contents as follows:

• The below can be verified by viewing the source of a product details page
  

Page Title sources from the fields:

• "Product Name - Category1,Category2,Category3 - Company Name"

Meta-name Description sources from the fields:

• "Product Name - Description - Category1,Category2,Category3 - Company Name"

Meta-name Keywords sources from the fields:

• "Product Name,Category1,Category2,Category3,Company Name"