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- How relevant is the text on your site relative to the term being searched?
- The more generic the term on your site the more competition you will have with your competitors
e.g. a generic term will likely be used by many websites indexed on Google, the more unique the term used the more likely you will be the only indexed site using it
- The more generic the term on your site the more competition you will have with your competitors
- Indexing bots will visit an active site more often than an inactive site
- An active site is defined as one that changes often, e.g. frequent news/blog articles and catalogue updates etc.
- This results in the google index being up to date
- Active sites will rank higher as they are 'alive' i.e. more relevant
- Additional There are additional factors that provide a ranking increases aresuch as:
- A mobile friendly (responsive) website
- A site that has and SSL certificate for the entire website
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